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If you are doing affiliate marketing, then one of the things that you will have to know that the task of testing and tracking is very important. Whenever and wherever you send out your affiliate link, you will want to know how many people has click on it and whether those clicks are generated into sales or not.

Let’s use an example to explain the importance the testing and tracking. For example, you are using Google adwords and articles to promote your affiliate links. After deducting all the cost, you found out that you have a profit of $400. Now the real problem came: Does most of the sales come from articles or it come from Google Adwords? This will be important because if articles provide with you with more sales, you will definitely want to focus most of your efforts on articles to generate more sales. You will be leaving your potential profits on the table if you do not test and track.

Testing and tracking will enable you to gather more information about your affiliate marketing business. You will be able to do some changes to some areas of your business and see whether there are any improvements or not. You will definitely want to make sure that you will keep on improving your business as your main business aim will be to maximize profits.

So this is the important tool which you will definitely need to have in your affiliate marketing business. There are the paid and the free version. For starting, you can get a free version and test it out first. Once you know how to use it already and you are seeing some results, you can consider investing into a proper and professional link tracking and testing software. So do have the good habit of tracking everything that you do and improve on the weak part of your business.